Mumbai: In a landmark move aimed at elevating transparency, trust, and accountability in influencer marketing, the Indian Influencer Governing Council (IIGC) has officially introduced its Code of Standards for Brands, alongside the operational launch of the IIGC Taskforce. This initiative marks a significant step forward in regulating the fast-evolving digital content and influencer ecosystem in India.
The newly unveiled Code of Standards provides a comprehensive framework covering essential aspects such as mandatory disclosure of paid partnerships, gifted products, affiliate links, and scientific claims, especially for regulated sectors. It encourages brands and influencers to maintain content authenticity, discouraging scripted or manipulative messaging that could mislead audiences.
The Code also takes a forward-thinking stance on AI-driven influencer content, mandating full disclosure for virtual influencers and banning the use of deceptive CGI or deepfakes. In line with India’s Consumer Protection Act and other relevant privacy legislation, the Code lays out strict protocols for data collection, targeting, and user consent.
One of the most impactful elements of the Code is its guidance on Brand-Influencer Contractual Frameworks. To address the high volume of informal agreements—estimated at 95% of brand-influencer collaborations—the IIGC now offers standard contract templates and best practices. This aims to prevent disputes and promote fair, transparent partnerships.
Alongside the Code, the launch of the IIGC Taskforce provides ongoing support to brands through real-time digital listening, sentiment analysis, and crisis response. The Taskforce will also offer a confidential mediation service for resolving content disputes, reputational concerns, and contractual breakdowns, while providing access to verified legal experts for regulatory guidance.
Speaking on the launch, Sahil Chopra, Chairman, IIGC, stated, “Brand-influencer partnerships are incredibly powerful, but also vulnerable to reputational risks. Today, almost 95% of brand-influencer work happens without a formal contract, leading to unnecessary disputes and breakdowns of trust. The Code of Standards for Brands makes the ecosystem more accountable and sustainable. With the addition of the IIGC Taskforce, we are giving the industry a much-needed safety net to operate with greater transparency and fairness.”
The IIGC’s initiative is poised to become a cornerstone of self-regulation for India’s influencer ecosystem, helping brands and creators collaborate with confidence, compliance, and clarity in an era of increasing digital scrutiny.
