Mumbai: As the second quarter of 2024 concludes, JustWatch has released its latest data report on SVOD market shares in India. The report is based on data from 5.3 million JustWatch users in India, who selected their streaming services, clicked on streaming offers, and marked titles as viewed.
With the conclusion of Q2 2024, Disney+Hotstar has ranked first in the charts with 3% lead in the Indian streaming market, battling with Amazon Prime Video. Netflix hold the second and third place in the streaming charts.
As per the charts, Hotstar continues to harness more than a quarter of the Indian market. On the other hand, Prime Video holds on to the second place with more than 2x the share than Zee5. Similarly, Netflix, another global streaming giant, holds on to the third spot and remained unchanged when compared to Q1 2024 data report.
When compared with Q1, the market share numbers for Disney+Hotstar, Prime Video and Netflix in Q2 remains unchanged at 26%, 23% and 13% respectively.
The local streaming platforms including Jio Cinema and Hotstar win over the market with an additional +1% increase each. Meanwhile, Zee5 fell behind with a -1% drop when compared to the previous quarter.
On other hand, Sony Liv remained static with 4% share and ALTT struggles with 2% as it decreased 1% when compared to Q1 2024.
The market share in second quarter of 2024, has provided an incredible result for the market leaders including Disney + Hotstar, Amazon Prime Video and Netflix and other local streamer including Jio Cinema.
The streaming battle in the Indian OTT space, are expected to witness changes in upcoming quarters as there are plenty of Originals and Movies are being lined-up targeted at the festival season.
