Chennai: Indo National Limited, the company behind the consumer brand Nippo, has appointed Lateral Thinkers Communications as its official Public Relations partner to enhance corporate messaging and bolster the brand’s leadership through engaging storytelling across various media platforms.
Established in 1972, Nippo has a 50-year legacy of producing innovative batteries and electrical products that have earned consumer trust. They manufacture a range of items from flashlights to LED lighting with a focus on quality and performance.
Lateral Thinkers Communications, a Bengaluru agency founded by Urmila Biswas and Sudhakar Rao, will handle Nippo’s corporate messaging, media relations, and crisis management, showcasing expertise in managing legacy brands with a strong presence in sectors like real estate, FMCG, retail, lifestyle, healthcare, and start-ups.
Pavan Kumar BVS – Chief Operating Officer, Indo National Limited said, “We are happy to partner with Lateral Thinkers Communications. While Nippo is a legacy brand that resonates with households across India, we have recently introduced a new look and feel for the brand that’s futuristic, youthful and vibrant. Our partnership with Lateral Thinkers PR is an attempt to take the new message to our core consumers while keeping the narrative on brand heritage and legacy intact. I look forward to our partnership.”
Commenting on the association, Sudhakar Rao and Urmila Biswas, Co-Founders of Lateral Thinkers Communications, commented, “We are excited to partner with Nippo, a name that has been a cornerstone in Indian households for decades. Our focus will be to build on their already strong and differentiated positioning and create meaningful narratives that can help build a deeper connect with their stakeholders. We look forward to working with them to reinforce Nippo’s position as a leader in the industry.”
