Indri Single Malt Whisky has appointed creative digital marketing agency BlackCab as its agency on record. BlackCab is wired on building a very strong brand presence digitally, to embark on a transformative brand journey. The partnership aims to redefine Indri’s digital presence through a comprehensive strategy that encompasses social media content, visuals, and digital properties, setting the brand apart in a competitive market.
Aayush Bansal, Partner, BlackCab, said, “With a vision to make Indri the most premium Indian single malt whisky brand in the nation and globally, we laid a heavy focus on content strategy and imagery that would fit this global positioning. We created strong brand associations with niches that our customers can relate to, such as equestrian sport and chess, through social media content.”
BlackCab created compelling storytelling and educational content, offering an exclusive behind-the-scenes look into Indri’s distillery in the town of Indri, Haryana.
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