Mumbai: Infectious Advertising has announced the appointment of Siddharth Kumar as its new Creative Director. A seasoned advertising professional with over 15 years of experience, Siddharth brings a rich blend of agency expertise and storytelling flair to the role.
Prior to joining Infectious, Siddharth took a creative detour into filmmaking—writing, directing, and producing four short films that continue to make the rounds on the international festival circuit.
Throughout his career, Siddharth has worked at some of India’s top agencies including Ogilvy, McCann, Leo Burnett, VML, and Publicis. He has been instrumental in shaping impactful campaigns for a diverse portfolio of global brands such as Coca-Cola, Unilever, MasterCard, Airtel, Nestlé, Vodafone, and SBI.
Sharing his vision for Infectious, Siddharth said, “My goal is to help build a culture where storytelling thrives. I believe my role is to push the envelope, stir things up, and encourage new kinds of madness.”
Ramanuj Shastry, Creative Chairman and Co-Founder, commented, “Sid has impressed me in the short time I’ve known him. He’s a solid writer and a wonderful human being. I wish him a fantastic innings at Infectious.”
Akshay Kapnadak, Chief Creative Officer, added, “Siddharth is passionate about storytelling, curious about people, enthusiastic about the business, and has a strong work ethic. I’m excited to see what we can build together.”
With this appointment, Infectious Advertising continues to strengthen its creative leadership, aiming to push boundaries and deliver work that resonates deeply with audiences.
