Content and influencer marketing company Yaap appointed Karan Arora as the Revenue Head at its Delhi office. Arora brings with him over a decade of experience in business development, strategy, and client servicing. His understanding of the digital medium will help Yaap build and scale up businesses on the foundation of meaningful business relationships and efficient processes.
Before joining Yaap, Arora was Vice President at Korra Worldwide Advertising. He has also worked at agencies including Dentsu Webchutney and Indigo Consulting, among others.
Talking about his new role at Yaap, Arora said, “Yaap is not your typical digital agency. It is a group of uber-creative and talented marketers driven by the ‘Built for Now’ philosophy that aligns seamlessly with the vision of their partner brands and empowers them to tell their story. I’m thrilled to join Yaap and eager to collaborate with seasoned marketers and creatives to drive brand growth. Led by visionaries like Atul Hegde and Manan Kapoor, Yaap has championed the art of powerful storytelling with data and technology to deliver high-quality digital solutions to brands. Together with the team, I hope to unlock the next chapter of growth for Yaap and its partner brands.”
Arora has worked with renowned brands such as National Geographic, Amazon Prime Video, Bacardi India, Nexa, Harley Davidson, Bata, Nestle, Dabur, Mamaearth, Yoga Bar, Panasonic, PayTM, and IndusInd Bank, among others.
Manan Kapur, Senior Partner at Yaap said, “We are thrilled to welcome Karan as a valuable addition to our team, given his extensive and diverse expertise in brand development and growth spanning various industries. His passion for continuous innovation and content-driven digital solutions will undoubtedly contribute significantly to Yaap’s growth journey. I extend my best wishes to Karan and I’m sure he will be a great asset to Yaap.”
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