AI-powered creator tech company Animeta has announced the launch of ‘Animeta Brandstar’, an influencer marketing platform that claims to allow brands to discover and execute campaigns with relevant creators in a data-intuitive way.
An official statement on the launch said influencer marketing is set to grow at 25 pc CAGR and reach Rs.22,000 crore by 2025. It added that brands seek data-backed insights, measurable performance, and transparency and that the current environment lacks visibility and control due to multiple intermediaries.
Animeta Brandstar empowers brands for informed influencer collaborations. With a streamlined discovery process, it ensures transparency and efficiency, it claimed. Real-time data analytics optimise campaigns, ensuring brand fitment and measuring ROI, according to the company.
Devdatta Potnis, CEO, Animeta, said, “Animeta Brandstar focuses on driving at least 30 pc ROI efficiency for influencer marketing campaigns; in a scalable and transparent manner with a strong thrust on authenticity. Our mission is to foster genuine, sustainable and long-term brand-influencer relationships, creating a seamless, effective, and mutually beneficial collaboration experience. This platform emerges as the long-awaited solution the entire ecosystem needed.”
Vishu Ray, SVP – Branded Content & Creator Projects, added, “Apart from the platform itself, the other big differentiating factor about Animeta Brandstar, is the team itself. Our in-house execution experts ensure swift campaign activation, full-funnel support including ideation and production support, the ability to track, analyse, as well as boost campaign impact for maximizing marketing ROI. Animeta Brandstar is literally a one-stop shop to meet all the influencer marketing needs of a brand.”
The platform also has plans to enable ‘Social Commerce’ and ‘Affiliate Marketing’, opening up new avenues for creators and brands under a Brandstar+ initiative.
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