Mumbai: Inka Insurance is tackling one of the biggest pain points for policyholders — confusing insurance jargon — with a fresh and human-centric campaign. Highlighting the complexity of typical insurance documents, the brand’s latest ad features a headline made up of random letters: “XZASCHDUSMCJARGO NNDUNCUCGDJ SCOSN SHDNSJAL XKJSDHDKMXXLA.” The gibberish instantly grabs attention and mirrors the frustration many feel when trying to understand insurance policies.
“The truth is, insurance is supposed to protect you, not confuse you,” said Vaibhav Kathju, Founder, Inka Insurance. “We want people to understand exactly what they’re signing up for, no jargon, no hidden terms, just honest conversations.”
As part of the campaign, Inka Insurance is offering customers direct access to its CEO, who will personally explain policies line by line in plain English. This approach emphasizes transparency and trust in a sector often criticized for complex terms and fine print.
Over the past year, Inka Insurance has positioned itself as the “anti-jargon” brand, launching initiatives like its AI-powered Inka Vaani voice bot and the Inka Insurance Report, both designed to make insurance clarity a reality.
The campaign goes beyond advertising, giving customers a revolutionary alternative to impersonal helplines and AI chatbots. A QR code in the ad or a call to +91-9119336920 connects directly to the CEO for BS-free advice. With this bold move, Inka Insurance is making one thing very clear: the days of confusing insurance are officially numbered.
