Mumbai: Inka, a new-age insurance platform, has unveiled an unconventional campaign aimed at transforming how people perceive insurance. The initiative cleverly converts a routine internal email into a witty public message, emphasizing the brand’s mission to make insurance simple, transparent, and customer-first.
The campaign, presented as an email screenshot, takes a playful yet purposeful approach to highlight common perceptions about insurance. While acknowledging that “insurance is a serious business,” the campaign conveys Inka’s core promises in a bold and clear manner. Customers are offered a free personalized insurance report and easy access to services via a dedicated QR code.
By blending a spirited tone with tangible offerings, Inka is redefining how insurance brands can engage audiences with honesty, fun, and trust at the forefront.
“At Inka, we believe insurance shouldn’t be intimidating. It should be clear, helpful, and accessible. This campaign reflects our commitment to transparency and lifelong support for our customers,” said Vaibhav Kathju, Founder, Inka Insurance.
The initiative is part of Inka’s ongoing efforts to innovate the customer experience in insurance, removing complexity, encouraging clarity, and focusing on meaningful, long-term relationships.
