MUMBAI: InMobi Advertising, a provider of marketing and monetization technologies that help businesses fuel growth, has been named a ‘Strong Performer” in The Forrester Wave: Sell-Side Platforms, Q4 2024. The report, issued today by Forrester, identifies the InMobi Exchange as a “mobile must-have.”
The report evaluated 10 platforms across 33 different criteria. InMobi Exchange, which was identified as a mobile-first SSP, scored top marks in the following criteria: Programmatic Auctions, Desktop and Mobile Video, Mobile App, In-game, Native, Beyond RTB, Audience Creation and Targeting, Identity and Measurement, Yield Controls and Optimisation and Open Standards and Transparency.
In the report, Forrester supports their ‘mobile must-have’ claim with the following statements about InMobi Exchange:
• “Sets the bar for maturity in the mobile ad space with a powerful combination of advertising demand sources, signal partnerships, identity solutions, and technical flexibility to bring mobile app advertising features to near-parity with web advertising.”
• “…vision and roadmap address gray areas and unresolved publisher issues — like signal loss due to data deprecation — with industry-first solutions like addressability gradients.”
• “With exclusive partnerships and channel-specific models, InMobi [Exchange] is a good fit for mobile publishers who need a combination of programmatic yield and app installs to meet their goals.”
“We’re proud that Forrester recognizes the value that InMobi Exchange delivers as a mobile-first sell-side solution. Our approach to programmatic advertising is essential to publishers and app developers who partner with us. Our seamless integration process and robust SDK empowers publishers to optimize ad placements, increase fill rates, and drive higher revenues all while maintaining a superior user experience” said Abhay Singhal, CEO of InMobi Advertising.
InMobi Exchange added that it allows publishers to unlock multi-channel monetisation. The platform delivers full-funnel programmatic demand and AI-driven ad experiences, ensuring robust ad quality assurance. The platform also allows for flexible integration paths with industry-leading ad quality controls to improve user engagement.
In-house consent, privacy, and addressability solutions empower publishers to enhance monetisation without added costs. Beyond monetisation, InMobi Advertising focusses on providing deeper discovery, distribution, and user acquisition across cutting-edge platforms and surfaces. With inventory available directly through InMobi Advertising’s powerful SDK, InMobi Exchange helps eliminate layers of intermediaries and, in turn, reduce additional margins and exposure to ad fraud. This direct access also translates to greater efficiencies and protection against invalid traffic for both sellers and buyers.
“Forrester’s recognition not only affirms the value InMobi Exchange delivers to publishers, but also highlights how the SSP and SDK deliver exceptional value to buyers,” added Singhal.
InMobi Exchange, in return, gives buyers access to its global list of 40,000+ premium apps. Because of the direct inventory, buyers can access hardware-level insights, real-time ad control, and the precision needed to maximize user engagement. The direct sourced inventory also delivers a higher-level of inventory curation, resulting in higher yields. InMobi Exchange’s inventory also goes through 100 percent pre-bid filtering of invalid traffic and vetted via our measurement partners says the company.
