Bangalore: The Advertising Club Bangalore hosted the 15th edition of its flagship Inspiration Room series last Wednesday with a full house of over 100 participants eager to decode the fast-changing digital landscape. The session spotlighted how Gen Z is reshaping consumer behaviour, the role of creators as cultural drivers, and how Snapchat is leading the way in immersive, phygital experiences.
The evening opened with Gauri Kumar, who brought the audience face-to-face with the power of Augmented Reality. From AR lenses and filters to Bitmojis, she demonstrated how brands like Myntra and Swiggy have tapped into Snapchat’s creative tech to deliver scroll-stopping campaigns. “The challenge for brands is no longer access to AR—it’s how creatively you use it. Snapchat has democratized AR production, making it accessible for everyone,” she explained. A live session on building AR experiences gave attendees a practical peek into the future of branded engagement.
Chirag Kohli, Head of Growth at Snap Inc. India, took the stage to unpack insights on Gen Z’s consumption patterns. With the demographic already driving 43% of consumer spend—a figure expected to touch 50% in the next decade—he emphasized the importance of trends, visuals, and social shopping in their purchase journey. “Attention is scarce, impressions are abundant. To truly connect, brands must deliver joy, community, and experiences that resonate,” he shared. Kohli also highlighted that 63% of users have made purchases on the platform, underscoring Snapchat’s role as both a space for connection and commerce.
From “shopcializing” to phygital experiences, the session illuminated how creators have become the new search engines for Gen Z. Snapchat, with its India-first features, camera-first design, and deep user loyalty, continues to be a platform that sparks joy and fosters meaningful connections.
Reflecting on the event, Laeeq Ali, President of the Advertising Club Bangalore, announced, “The Ad Club Bangalore will now be on Snapchat. With leaders like Gauri showing how code, 3D graphics, and storytelling can fuse into magical AR campaigns, this edition has set the bar high for what’s to come.”
This edition reaffirmed the Inspiration Room’s mission to bring together marketers, creators, and technologists to explore what’s next in brand-building.
Founded in 1980, the Advertising Club Bangalore is a premier platform fostering excellence in advertising and marketing. Through initiatives like the Inspiration Room, the Club connects industry professionals, enabling learning, collaboration, and innovation.
