Mumbai: InstaMoney, a digital lending platform and part of Vartis Platforms Group, has unveiled its latest brand campaign titled ‘InstaMoney – Apka Superdost’. The high-energy digital film blends humour and relatability to spotlight how instant credit can help users navigate sudden financial emergencies. The campaign features actor Kashish Rizwan in the lead role.
At the centre of the film is a young professional portrayed by Rizwan, known for her appearances in Jalsa and Rocky Aur Rani Kii Prem Kahaani. The storyline captures a series of unexpected financial setbacks — from urgent medical bills and looming work deadlines to unpaid rent and last-minute travel plans — positioning her character as a humorous “problem magnet” juggling multiple crises simultaneously.
The narrative introduces a superhero-like alter ego, her “SuperDost” — InstaMoney — which resolves each situation instantly through a few taps on the app. From settling hospital bills and upgrading her laptop to clearing rent and rescuing a Goa trip, the film uses sharp humour, fast-paced edits, and Bollywood-style dramatization to emphasise the platform’s promise of quick and reliable financial support.
Built around the campaign’s closing message, “Jab aapki jeb ho tight, tab aapka dost kare sab right… Kyuki InstaMoney sirf aapka dost nahi, SuperDost hai,” the film positions InstaMoney as a dependable companion during life’s unplanned financial moments.
Speaking about the campaign, Bhavin Patel, CEO & Co-Founder, Vartis Platforms said, “With ‘InstaMoney – Apka Superdost’, we wanted to bring alive the everyday reality of sudden expenses in a way that feels entertaining yet deeply relatable. The idea was to move away from serious, stress-led financial storytelling and instead show how instant credit can empower users to stay in control. Through humour and a superdost metaphor, this campaign highlights our promise of fast approvals, a fully digital process, and loans without collateral.”
The campaign is being rolled out across digital and social platforms including YouTube, LinkedIn, Twitter, and Instagram. It reinforces InstaMoney’s brand positioning around accessibility, speed, and trust, while highlighting key features such as loan approvals in minutes, collateral-free borrowing, and instant disbursals of up to ₹1 lakh — making short-term credit seamless and stress-free for users.
