On April 4th (Tuesday), Delhi Capitals (DC) went against Gujarat Titans (GT) where the latter claimed its second consecutive win of this season, thus moving GT to the top of Points Table.
India boasts a generous market of internet users by reaching 836 mn subscriptions as of September, 2022. These numbers are projected to reach over 1100 mn internet users by the end of year 2025. Smartphone users capped at 510 mn, Connected TVs crossed the 18 mn mark as of January, 2023.
In keeping up with these evolving trends, Chrome DM had recently introduced ‘Digital Track’ that measures the reach and engagement of online content/ shows. It tracks unique views to get a more comprehensive understanding of the actual number of users that have interacted with a particular content or a show.
According to the data sourced from Chrome Digital track on April 4th, the DC vs GT match was watched by almost 39.2 mn unique viewers across India where it managed to capture 9.5 mn concurrent viewers at peak viewing times. Across HSM market, the content was consumed by 31.6 mn unique viewers.
