Mumbai : The IPL 8 final match between Mumbai Indians (MI) and Chennai Super Kings (CSK) got an average rating of 6.4 TVR, according to data from Broadcast Audience Research Council (BARC)
Moreover, BARC Ratings shows that above 49.4 million individuals across 20.7 million households spent an hour and 48 minutes on an average watching the IPL 8 final match . The data also shows that the IPL 8 final match delivered a rating of 12.8 TVR for CS4+, All India Households. The average rating for the last 47 games of IPL 8 was 6 TVR.
According to TAM Media Research, which also provides television viewership ratings, the final match of the T20 league garnered a rating of 7.4 TVR, which was much higher than any other match in the current season.
Time spent by viewers per match during IPL 8 was 46 minutes and 17 seconds, which was 9% higher compared to IPL 7.
Overall, IPL season 8 was sampled by 192 million unique viewers, according to TAM.
While BARC and TAM both provided data on television ratings, BARC is the new industry currency that most broadcasters, advertisers and agencies currently use.
“The rating of the final is in keeping with what has been happening with IPL and is at similar levels to last year. The format has retained its popularity and ended on a positive note,” said Rohit Gupta, president of Multi Screen Media (MSM), the official broadcaster of the T20 cricket league.
TAM data shows that the average rating through the 60 matches played in IPL 8 was 3.8 TVR, which is 20% more than IPL 7.
The cumulative reach of the IPL has risen from about 100 million in its first edition in 2008 to 160 million in IPL 4 to 191.4 million last year in its seventh edition. Last year, rating for the tournament grew 7% from 3.2 in 2013 to 3.6 despite a part of the tournament being played in the UAE and stiff competition from the Lok Sabha elections in the country.
While the league was plagued by controversy over the last few years, this year it was relatively controversy-free. MSM was able to sell most advertising inventory before the start and expects to make close to Rs 1,000 crore from IPL 8.
