According to TAM Sports Report on Commercial Advertising on Television for 63 matches of IPL 16 (31st Mar’23-16th May’23), matches 32 to 62 witnessed an increase of 16pc in the number of categories, 6pc in the count of advertisers and 3pc in the count of brands compared to matches 01 to 31.
Among the Top Categories, Pan Masala was the only one that managed to secure a place in the top 5 throughout 63 matches of IPL 16. The top 5 categories accounted for 55pc of the total ad volumes of the tournament. Ecom-Gaming and Pan Masala were the only categories among top 5, that appeared in both IPL 16 and 15. In IPL 16, three out of the five categories belonged to the F&B sector.
The Top 5 Advertisers accounted for 38pc of the total ad volumes in the 63 matches of IPL 16. Sporta Technologies & K P Pan Foods were the only advertisers to appear in the Top 5 list during both IPL 15 and IPL 16. K P Pan Foods was the only advertiser to maintain its position in the list of Top 10 Advertisers during IPL 16.
IPL 16 featured 17 new categories and 88 new brands during its advertisements for 63 matches compared to IPL 15. Two out of the top 5 new categories in IPL 16 belonged to the F&B Sector. Among the top 5 categories present in IPL 15 and not in IPL 16, three of them belonged to ecommerce sector. Among the 88 new brands, ‘Airtel 5G Plus’ was the leading brand followed by ‘Thums Up Charged’.
Coca Cola and Asian Paints advertised its brands exclusively on Hindi+English and Regional language sports channels respectively during the 63 matches of IPL 16. Total 87 brands advertised on both Regional and Hindi+English sports channels. “Dream11.Com” was leading the list of common brands.
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