IPLIX Media is a fast-growing, full-stack creator economy company helping Indian creators build scalable personal brands, launch ventures, and partner with top global brands. Its model blends talent management, branded content, and creator-led businesses.
It has a portfolio of 300+ top creators including RJ Abhinav, Saloni Gaur, Tech Burner and Dharna Durga. IPLIX is behind high-impact campaigns for brands like Samsung, Audi, OPPO, Uber, Sprite, Thumbs Up, Cabdury, Oziva, Nothing, TechBurner,Tanishq, Layers, Cabdury, Mama Earth and more.
The agency was founded in 2019. The agency has crossed Rs. 84 crore business for financial year 2024-2025, with the strength of 100+ professionals. IPLIX has witnessed a 95% growth in revenue in the last financial year under the guidance of Neel Gogia co-founder and Jag Chima co-founder .
Driven by a sharp focus on building authentic creator-brand partnerships. Rather than chasing vanity metrics, IPLIX uses real insights to pair brands with creators based on strategic fit and audience alignment creating content that delivers results.
Medianews4u.com caught up with Jag Chima Co-Founder IPLIX Media
Q. What was the original vision behind founding IPLIX Media in 2019, and how has that vision evolved over the years?
IPLIX Media was founded in 2019 with a clear intention to work across both sides of the creator ecosystem, brands and talent. From the very beginning, our focus was on understanding the needs, pressures, and objectives of each, and more importantly, bridging the gap between them in a way that was sustainable and commercially effective.
We recognised early on that influencer marketing doesn’t work in silos. Brands need strategic clarity, accountability, and performance, while creators and talent need long-term vision, protection of their voice, and career development. IPLIX was built to sit at that intersection.
Over time, this approach evolved into two distinct but deeply integrated verticals. One department works exclusively with brands, focused on influencer marketing strategy, execution, and scale. The other focuses on talent management, while remaining closely embedded in brand campaigns. This structure allows us to deliver performance-led outcomes for brands without compromising authenticity or creator credibility.
Today, IPLIX operates as a full-spectrum creator and brand partner, delivering influencer marketing, content IPs, PR integration, production, and digital storytelling across categories. With teams in Delhi and Mumbai, our focus is now on building specialised verticals, strengthening leadership depth, and expanding our presence across key regions in India.
Q. How do you define success for a creator today, beyond follower counts and engagement rates?
Follower count alone no longer defines success. A creator with millions of followers is not automatically influential, just as a creator with a smaller following is not automatically limited.
What truly matters is the quality of the relationship between the creator and their audience. Meaningful engagement, loyalty, and genuine connection are what drive conversions, trust, and long-term growth. When an audience actively listens, responds, and believes in a creator, that is when influence becomes commercially and culturally valuable.
Success today is about credibility and consistency. Creators who invest in their community, communicate with intention, and maintain authenticity over time are the ones who scale sustainably. Numbers may open doors, but meaningful connections are what determine longevity.
Q. What truly differentiates IPLIX from other influencer marketing agencies in India?
At IPLIX, we see ourselves as strategic partners rather than a conventional agency. Most brands and talent we work with don’t come to us for execution alone; they come to us to solve larger business, positioning, or growth challenges.
Our approach is built around understanding the end objective and designing bespoke solutions to achieve it. We often go beyond traditional influencer marketing, whether that means building long-term creator strategies, integrating production and content IPs, or supporting brands with deeper structural and market insights.
What differentiates IPLIX is our flexibility and intent. We don’t believe in templated offerings. We adapt based on what the brand or talent genuinely needs, and we take accountability for outcomes. This partner-led mindset is why many of our relationships are long-standing rather than transactional.
Q. How do you ensure campaigns feel authentic and native to the creator’s voice?
At IPLIX, we believe authenticity starts with respect for the creator’s voice. We invest time in understanding a creator’s style, values, audience behaviour, and long-term goals before any campaign execution.
Rather than imposing rigid scripts, we co-create frameworks that align brand objectives with the creator’s natural way of communicating. We provide strategic direction, but the creator leads the storytelling. This balance ensures campaigns feel organic to the audience while still delivering results for the brand.
Q. What were some key milestones or learnings for the agency this year?
This year has been about strengthening foundations while preparing for the next phase of growth. Alongside scaling our core influencer marketing and talent management operations, we’ve been building and developing additional verticals that will surface more prominently moving forward.
A key focus has been expanding our production capabilities, creating more integrated solutions for brands, and deepening the way we work with long-term partners. We’ve also invested significantly in leadership depth and team structure to ensure we can scale responsibly.
Our goal is not just to grow beyond where we were in 2025, but to continue setting benchmarks for the industry. We want to remain at the forefront while paving the way for better practices and more sustainable growth across the ecosystem.
Q. Did you notice any major shifts in how brands approached influencer marketing in 2025?
Yes, there was a clear shift away from one-off, reach-driven activations toward longer-term creator partnerships. Brands now increasingly prioritise sustained relationships that build trust and consistency rather than short bursts of visibility.
There was also a stronger focus on accountability. Influencer marketing is now expected to align with business outcomes, whether that’s conversions, retention, or brand affinity. Authenticity became non-negotiable, with brands placing greater emphasis on creator fit rather than just scale.
Q. How has the rise of short-form content like Reels and Shorts changed campaign strategies?
Short-form content has changed how campaigns capture attention, particularly at the top of the funnel. Audiences consume content faster, which means ideas need to be sharper, more relatable, and immediately engaging.
That said, short-form doesn’t replace long-form. It works best as part of a broader content ecosystem where discovery, depth, and storytelling are balanced based on the campaign objective.
Q. Are brands moving more towards performance-led content or storytelling-led content today?
Today, brands are increasingly blending both performance-led and storytelling-led approaches rather than choosing one over the other. Performance metrics like conversions, clicks, and measurable ROI are more important than ever, so campaigns need to deliver tangible results. At the same time, audiences respond strongly to authentic stories and content that relate and connects emotionally.
The most effective campaigns today combine both. Performance metrics are critical, but storytelling is what builds trust and emotional connection.
Strong narratives help content cut through, while performance insights ensure campaigns deliver measurable outcomes. Creativity and data are no longer separate; they work together.
Q. Which platforms and content formats performed the strongest in 2025? What is the expectation in 2026?
Short-form formats performed strongly for discovery and engagement, particularly on platforms like Instagram and YouTube. At the same time, long-form content continued to play a vital role in deeper storytelling, education, and authority-building.
Moving forward, success will come from using the right format for the right objective. Brands and creators who balance reach-driven short-form content with long-form depth will be best positioned to build both visibility and credibility.
Q. How do you see the role of creators evolving from influencers to community builders or entrepreneurs?
Creators are evolving beyond promotion into entrepreneurship and community leadership. Audiences follow creators for trust, expertise, and shared values, which naturally opens opportunities beyond brand endorsements.
For brands, this shift means working with creators who have engaged communities rather than just large followings. These partnerships are more authentic, long-lasting, and impactful for both sides.
Q. What opportunities excite you most for IPLIX in this next phase?
The next phase for IPLIX is incredibly exciting because the creator ecosystem is evolving rapidly. We see huge opportunities in scaling cross-category campaigns, working with emerging and regional creators, and integrating short-form, shoppable, and community-driven content.
We are also excited about helping creators transition into entrepreneurs and community builders, which allows us to design campaigns that are authentic, impactful, and sustainable. Ultimately, our focus is on combining creativity, data, and diversity to deliver campaigns that resonate across industries and drive real business outcomes for our partners.
Q. What advice would you give to brands and creators preparing for 2026?
One of the biggest opportunities is deeper brand integration. Over the past year, we’ve focused on embedding ourselves more closely within brand teams, understanding their internal structures, long-term goals, and market challenges.
IPLIX is also planning to expand beyond digital into offline marketing, including events and experiential activations. This allows us to create more holistic brand narratives that extend beyond screens and into real-world engagement.
Alongside this, we are continuing to build specialised teams across functions so that brands work with dedicated experts rather than fragmented setups.
Q. Where do you see IPLIX Media in 5 years from now?
In five years, IPLIX Media will have a strong presence across multiple regions in India, with teams on the ground driving region-specific and culturally relevant campaigns.
We see IPLIX operating as a national strategic partner for brands and talent, combining digital, offline, content, and community-led solutions at scale. Our focus will remain on building strong teams, meaningful partnerships, and work that delivers long-term value.
Q. Will the microdrama format be used by brands and influencers in 2026?
Yes, micro-drama formats are likely to gain further traction. Short, story-driven content resonates strongly with audiences when executed well.
For brands and creators, micro-dramas offer a way to communicate messages creatively while keeping content engaging, relatable, and shareable, without feeling overtly promotional.
