Dentsu agency iProspect has appointed Preeti Kumar and Jose Campon have both been appointed to the newly created position of Client President iProspect Asia Pacific. The roles focused on the growth of existing regional and global accounts, as well as, client leadership development across the region.
The creation and appointment of these roles aligns with a strategic focus on building best-in-class client service development frameworks across the agency.
With over 20 years of experience leading multi-disciplinary teams across APAC, LatAm and MENA, Preeti Kumar has held a range of senior leadership roles at GroupM including Managing Partner at Mindshare, MD MediaCom Singapore and Head of Content APAC at MediaCom.
Throughout her career she has driven digital transformation, built high performing teams and led high value client relationships including GSK, IBM, IHG, Amex and P&G. She now joins iProspect in the capacity of Client President, overseeing a portfolio of regional and global accounts for iProspect Asia Pacific.
With over 20 years of experience, Jose Campon served as Vice President, Strategy and International Clients, iProspect China for six years before moving to Singapore to take on the role of Managing Director Asia Pacific in 2017. He now moves into the role of Client President, overseeing a separate portfolio of regional and global accounts for iProspect Asia Pacific.
Commenting on the appointments, Joanna Catalano, CEO iProspect Asia Pacific, said: “As the digital economy continues to disrupt business models across the region, brands are looking for partners to help solve broader issues around digital transformation, brand experience, omnichannel customer view, data privacy and organizational design. Jose and Preeti both have proven track records of delivering excellence in client leadership for complex, global organizations. Together, they will be a strong team to build and scale this capability even further across our team of 1,000 digital experts in the region.”
