Mumbai: iProspect India, the digital agency from Dentsu Aegis Network has strengthened its leadership band through different role advancements. The digital landscape is evolving and growing at a pace like never before and a dynamic industry coupled with seasoned client demands are re-defining the way digital works. In keeping with this change, iProspect India has made key meritorious promotions.
AnkitaPande, previously AVP – Operations,is now Head of Strategy at a pan India level, based in Delhi.Shecomes with a keen strategic bent of mind and great potential to add value to the business. She will also work on growing the branding business amongst other basket of objectives.
Based in Mumbai, VenkatGavaskarDontha has been assigned the responsibility of Branch Head – West. He was AVP – SEO prior to this. The new role involves heading the Mumbai region and surrounding citieswith respect to client servicing, business development and operations.
Ankita and Venkat will both report into iProspect India CEO Rubeena Singh. In a freshly coined role, ShipraTandon, Strategist – Content Marketing, will head the agency’s new content marketing division Intelligent Content at a national level.This business line will primarily facilitate the use of content in digital performance, providing an end-to-end solution on content strategy, creation, promotion and impact. She will report into SrikarNagubandi, Senior Vice President – Operations and is based in Mumbai.Shipra was earlier Strategist – SEO.
Rubeena Singh, CEO, iProspect India said, “Various factors such as changing industry dynamics, enhancing the client experience,ensuring best interests of the business and doing justice to the skillsets of some of our leaders, demand that we always have a passionate and result-oriented leadership team at the helm.The strategy and content marketing pieces take top priority at iProspectIndia as we move forward and are crucial elements of our growth, which will feed into business development and client servicing. I am positive each onewho has taken up the mantle of these recently minted roles will work to add greater value and prove to be successful for the company, clients, teams and the industry at large – I wish them luck!”
