MUMBAI: 8Bit Creatives and iQOO are looking to take their collaboration to the next level by co-creating mobile gaming products. This strategic move will see gaming creators—Naman Mathur (Mortal), Payal Dhare (PayalGaming), and Tanmay Singh (Scout)—play an active role in shaping the next generation of gaming devices.
From providing real-time feedback on upcoming products to influencing core gaming innovations, this partnership goes beyond traditional brand associations. By integrating gaming creators into the product development process, 8Bit Creatives and iQOO are ensuring that mobile gaming technology is built for gamers, by gamers.
Animesh Agarwal, Co-founder and CEO of 8Bit Creatives, commented, “At 8Bit Creatives, we believe in building collaborations that go beyond endorsements, creating meaningful partnerships that drive real impact. By working with iQOO on product innovation and community engagement, we are ensuring that gaming creators play an active role in shaping the technology that fuels their passion. This partnership is a testament to how brands and gaming talent can come together to elevate the mobile gaming ecosystem in India.”
Last December, 8Bit Creatives had secured what it says is India’s largest naming rights sponsorship deal in gaming history with iQOO, further strengthening its leadership position. Additionally, 8Bit Creatives acquired naming rights for three out of five teams, reinforcing its pivotal role in the country’s esports ecosystem.
With nearly 90% of Indian gamers choosing mobile as their primary platform, the demand for high-performance gaming devices is at an all-time high explains the agency. By bringing gaming creators into the product development process, 8Bit Creatives and iQOO are looking to pave the way for a more immersive and community-driven gaming experience.
