Arista Vault, an Indian smart tech luggage brand, has announced the appointment of Ishant Sharma as its brand ambassador. The announcement came just in time for the Indian Premier League (IPL) where Ishant will play for the Delhi Capitals team.
The brand created a planned reel featuring a clip of cricketer talking about losing his kit bag before a crucial match, and then used the video to showcase how their products could prevent such losses. While some fans criticized the brand for using Ishant’s video without permission, it was later revealed that it was a plan to announce Ishant the brand ambassador for Arista Vault.
Speaking on the association, Purvi Roy, founder & CEO of Arista Vault, said, “Arista Vault is a brand that is all set to provide Smart Luxe Tech Gadgets for modern day men who are always on the go & are real hustlers who like to make smart choices. There couldn’t be a greater brand ambassador we could have imagined than Ishant Sharma, who perfectly embodies the attitude of a tough player and a veteran bowler with that extra touch of luxury. Arista Vault is India’s First Luxury Tech Brand for Men that is coming up with a smart range of products & accessories. Our products are built with utmost detailing & high-quality materials so that it can give a feeling of pride, possession to its owner and tint of luxury with ease of Tech.”
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