MUMBAI: Isharya, a Indian jewellery brand has launched its latest campaign, ‘Make It Shine’. This campaign aims to celebrate versatility, individuality and the playful indulgence that the category encourages, embodying the bold choices and unique stories of its wearers.
The heart of this campaign is a brand film that follows a young woman moving confidently through three unique rooms, each capturing a different mood and style. As she transitions through each space, she flaunts Isharya’s three signature collections: Icons, Isharya High and Modern Maharani.
In every scene, Isharya’s jewellery takes centre stage, transforming with each look and telling the story of the Isharya woman. The film looks to capture Isharya’s belief that jewellery is more than an accessory—it’s a way to express personal style and individuality.
“Isharya is not just about accessories; it’s about connecting with every woman’s journey,” . We create pieces that not only stand out but also highlight the unique stories of the women who wear them” said Gauri Tandon, co-founder Isharya.
With Make It Shine, Isharya invites the viewer to discover jewellery that it said complements every facet of their lives.
Isharya added that it aims to inject joy into the art of dressing up by offering pieces that look and feel good across different seasons and occasions. Its designs aim to resonate with women of all ages and look to provide an essential, timeless addition to any wardrobe.
Link to the campaign film –
View this post on Instagram
