Delhi: Nasher Miles, the innovative brand that has redefined Indian travel experiences with its range of luggage and accessories, has awarded its digital mandate to itch, a creative agency known for its fresh and effective approach to marketing. Following a competitive, multi-agency pitch, this collaboration will combine the vision of both brands to strengthen Nasher Miles’ digital footprint, boost online engagement, and reshape how modern travelers connect with the brand’s evolved identity, Nasher Miles 2.0.
As the newly appointed creative partner, itch will work closely with Nasher Miles to co-create and execute a dynamic digital strategy that seamlessly blends creativity with authenticity. The goal is to amplify Nasher Miles’ presence within the online travel community, engaging a broader audience and fostering deeper connections with travelers who share a passion for adventure.
This partnership promises to elevate both brands across digital platforms, leveraging their unique strengths to craft an engaging and seamless consumer journey. Together, they aim to create a cohesive digital experience that inspires, connects, and enhances the way audiences interact with Nasher Miles.
Speaking of the collaboration, Naman Agarwal, Co-Founder of itch, said, “We are thrilled to partner with Nasher Miles, a brand that shares our passion for bold, creative storytelling. Together, we’re excited to push boundaries and make travel feel even more personal, accessible, and engaging for the Indian audience.”
Shruti Kedia, Co-Founder and Marketing Head of Nasher Miles, commented, “In itch, we’ve found a partner who genuinely understands our aspirations for digital growth and innovation. Their fresh perspective and creative strengths align perfectly with our goals, and we’re excited to create memorable, impactful digital journeys that connect deeply with our customers.”
The partnership kicks off with a new digital media relaunch, which will leverage creative content, influencer collaborations, and data-driven campaigns to resonate with India’s evolving travel community. Both teams are eager to unveil the first set of digital initiatives that will transform the travel experience through the Nasher Miles lens.
