iThrive, the functional nutrition-based healthcare startup from Pune, has announced the elevation of Avinash Deshmukh as COO. The company stated that Deshmukh has substantial expertise and experience in business strategy planning and managing operations.
Deshmukh served as AVP of CIIF Lubricants for 8 years until 2021 before getting involved with iThrive. The more recent part of his work in this industry mainly involved consultancy for oil and gas and lubricant businesses and he has helped multiple startups in these fields to take off. Deshmukh has over 25 years of experience primarily in the oil and gas industry and has been at the helm of multiple large projects. He has been part of many different oil and gas projects both in India and abroad including an 8-year-long stint in Indian Oil Corporation.
On his new role, Deshmukh, said, “I’ve been fascinated by the concept of iThrive since the beginning. Building iThrive from scratch has been an immense challenge so far. In the process of scaling iThrive into a global company, I’ve learned a lot about health, nutrition and the overall evolution of human consciousness. Healing may start at the physical level but eventually leads to spiritual evolution and we address all levels at iThrive. It’s a massive opportunity for me, and I look forward to using my 28 years of varied experience to build a vibrating sustainable entity full of healing energy.”
Mugdha Pradhan, CEO and Founder, iThrive, said, “I am very happy and look forward to having Avinash onboard at iThrive. He comes with immense experience in Operations and expertise in bringing structure into fast growing organizations which is going to help us as we scale towards new heights.”
