iTV network has announced the appointment of Priyanka Datta as Chief Business Officer.
Priyanka is a seasoned media professional with over 27 years of rich experience in the TV industry. She has spearheaded multiple functions of various verticals across genres/companies in the broadcasting sector wherein business planning/reviewing and relationship management have been her areas of expertise, herein she is known to have changed the dynamics remarkably.
She has worked and made great strides with established names in the media domain viz. Zee Network, Network18, Enterr10, HFCL-Nine Broadcasting India and Sahara India et al.
She has successfully lead sales of the Entertainment business at Zee Network for over 14 years. From being at the helm of Zee TV and Zee Cinema channels, she has also spearheaded Regional and English channels. Priyanka spearheaded the successful launch of Zee Anmol & Zindagi channels. Her vast experience in areas of sales & marketing, reviewing & selection of content, distribution, etc rocket fueled a concentrated burst of energy that payed off in a major boost to the brand. At Network18, she has successfully strategised and spearheaded sales of the CNBC Business Network channels and CNN News18. Her last stint was with Enterr10 Television as Business Head – Dangal TV and Enterr10.
She believes that the Entertainment Industry in India is all about the contribution of individuals and intellectuals, together. Almost everyone can agree that business productivity can be traced to an organization’s ability to successfully execute an overall strategy.
She believes that feeling valued is the key to employee loyalty which leads to greater business productivity.
In her new role, Priyanka will be responsible for strengthening the revenue for the entire network. She will also be responsible for incubating new ideas, introducing & delivering breakthrough solutions at iTV network, creating new IP’s and execution of sales strategies aimed at driving growth.
Speaking on Priyanka’s new role with iTV Network, Kartikeya Sharma, Founder, iTV Network, said, “We are excited to welcome Priyanka who comes with a demonstrated history of spearheading and scaling business growth. She deeply understands iTV network’s vision and will bring in an outside-in view of trends from her experience and expertise. Backed by her extensive sales expertise, we are excited to work with her to strengthen our brand’s market position and create new growth streams in the future.”
Sharing her thoughts on her new role, Priyanka said, “It’s really exciting to join iTV network, As the network is all set to come back with renewed vigour and improved content. With the enhanced mandate, I look forward to building new IPs for the company and enhancing the monetisation roadmap.”
