New Delhi: ITV Network has appointed Akshansh Yadav as the Chief Product & Technology Officer for its Digital Business. With over a decade of experience, Yadav has worked with prominent media brands including ABP News, Zee News, and the India Today Group, where he was most recently associated.
Beyond his media expertise, Yadav also brings fintech and direct-to-consumer (D2C) experience. His tenure at Canara HSBC Insurance saw him play a pivotal role in launching their digital business in India. Additionally, his experience with Insurance Dekho and CarDekho adds to his comprehensive understanding of the digital landscape.
In his previous role as Chief Product & Technology Officer at IDPL (Zee Media), Yadav spearheaded various digital transformation initiatives. His leadership led to the successful revamps of WION News and Zee Business mobile applications, along with the redevelopment of the DNA site—efforts that resulted in a significant surge in traffic and user engagement.
An alumnus of Rajasthan Technical University with a degree in Computer Science Engineering, Yadav also holds an MBA from MICA, India’s premier business school. Further enhancing his credentials, he has a licentiate degree in Machine Learning from Harvard University.
Yadav has been at the forefront of digital product innovation, utilizing artificial intelligence-driven content personalization and recommendation engines to boost user engagement and revenue growth. His deep understanding of the AI ecosystem and strong business acumen have consistently translated into substantial value creation throughout his career.
Expressing his enthusiasm about the new role, Yadav stated, “I am honored to join ITV Network as the Chief Product & Technology Officer at such a pivotal time when digital media is evolving at a breakneck speed. My focus shall be on leveraging cutting-edge Artificial Intelligence to create personalized content experiences that resonate with our audience. In an era where user engagement is paramount, I am excited to drive innovative solutions that shall not only enhance our offerings but also contribute to our growth and pivot us to the next orbit of success in the digital media landscape.”
Abhay Ojha, Chief Executive Officer for TV, Print, Digital & Sports League Business at ITV, welcomed Yadav’s appointment, saying, “Akshansh’s unique blend of media expertise and technological acumen will drive innovative solutions that elevate our audience’s experience and strengthen our market position. His proven track record in digital transformation and AI will empower ITV Network to deliver personalized content experiences that resonate with our audience and elevate our digital strategy.”
With Yadav at the helm of its digital strategy, ITV Network is poised to enhance its technological capabilities and drive forward its vision of delivering engaging and customized content to its growing audience base.
