New Delhi: Effective 29 September 2025, ITV Network has appointed Jitender Kumar as Senior Vice President, Sales for its India News channel. In this role, he will oversee all revenue-generating avenues, drive growth through strategic decisions, partner with key stakeholders, and steer revenue acceleration.
With nearly two decades of experience in media sales and business development, Jitender brings a proven track record of driving revenue growth and forging strategic partnerships. Prior to joining India News Channel, he served as Chief Revenue Officer – Ad Sales at India Daily Live. He has also worked with India TV as Vice President – Sales, North Region for 17 years and with NDTV Group as National Head – Sales for 1 year and 7 months.
Commenting on the appointment, Aishwarya Pandit Sharma, Chairperson, iTV Foundation, said, “Jitender’s deep industry expertise and strategic acumen will be invaluable as we continue to strengthen India News market position and enhance customer satisfaction. We look forward to his leadership and contribution in driving the next phase of our growth journey and further bolster the company’s sales strategy and enhance India News presence in the competitive Indian media landscape.”
Jitender Kumar added, “It gives me great pleasure to join the enthusiastic and aggressive team of India News. I look forward to collaborating with all stakeholders to achieve long-term goals.”
