Mumbai: In a major leap forward for India’s digital news ecosystem, ITV Network has launched NewsX World, the country’s first aggregated multi-channel news OTT application for Connected TVs (CTV). This innovative platform, unveiled earlier by Hon’ble Prime Minister Shri Narendra Modi, marks a transformative moment in the way news is curated, consumed, and personalized across India and beyond.
NewsX World unifies ITV Network’s diverse portfolio of nine news channels into one seamless CTV experience. These include national flagships like NewsX (English), India News (Hindi), the newly launched NewsX World channel, and six prominent regional channels—India News Haryana, India News UP UK, India News Gujarat, India News MP CG, India News Punjab, and India News Rajasthan. With this consolidated offering, viewers can now access a wide spectrum of credible, real-time news—from hyperlocal to global—through a single app on their connected TV devices.
The platform goes beyond aggregation by integrating cutting-edge technology to offer a deeply personalized experience. Powered by an AI-based recommendation engine, NewsX World adapts to user behavior to deliver curated content that is both relevant and engaging—whether it’s breaking news, live coverage, or opinion-led segments.
Commenting on this innovation, Akshansh Yadav, Chief Product & Technology Officer at ITV Network, said, “The CTV app marks a new era in the news domain. Our vision was to create a digital ecosystem that not only aggregates the finest news content but also transforms the way users interact with news. With personalised content and recommendations, we offer a truly immersive and engaging experience that keeps users informed, involved, and coming back for more. This is just the beginning—NewsX World is set to redefine digital news consumption.”
Abhay Ojha, Group CEO, ITV Network, further added, “We are building a digital-first company that will break the barriers of traditional news broadcasting. By harnessing the power of personalised content, NewsX World is poised to pivot digital broadcasting into the next orbit. It’s not just an app—it’s a movement toward the future of news.”
With the launch of NewsX World, ITV Network firmly positions itself at the forefront of India’s shift toward platform-agnostic and intelligent news distribution. In a media environment where viewers increasingly value both convenience and credibility, the app exemplifies how legacy media can innovate to stay relevant and impactful.
This bold step from ITV Network also reinforces its mission to democratize access to news—leveraging technology to bring credible journalism into every Indian household through a medium as ubiquitous as the television.
As NewsX World rolls out nationwide, it invites viewers to experience the future of news—immersive, intelligent, and always at their fingertips.
