Surat: In the time of Covid-19, businesses have lost their revenue and confidence to achieve growth. Many giant MNCs, International companies, and Medium scale businesses got shut down this year. If this is the situation of large businesses, small and micro-businesses are facing difficult times too. Knowing the potentiality and fine growth of a micro and small business, one should not miss seizing the opportunity of showcasing their product or service on digital platforms.
Surat-based, digital marketing company, iVIPANAN, has taken an initiative to give a digital platform to local and small businesses. ‘She the Power’ is an Online content publishing model for micro, small, or medium scale businesses whose target audience is female gender only.
She The Power’s Online Content Publishing Model is a well planned Digital attack on the business’s target audience through blogs, micro-videos, and social media. This model is ideal for those businesses that cannot afford the digital marketing budget for the long term. Where traditional advertising costs plenty, online publishing is a pocket-friendly option.
The aim of She The Power (STP) is to reach the defined target audience instead of the mass market. By this service, the local business owners can publish their product or service through Blogs, Social Media ads and posts, micro-videos, product display, and service offers.
Local businesses/retailers like readymade garments, western dresses, kids wear, footwear, imitation jewelry, tailor shop, small designer, boutique, salon, accessories, handmade hampers and cards, home bakers, utensils, and electric appliances, etc can take the advantage of Online Content Publishing. All these businesses can mark their presence in the minds of gender-specific customers.
She the Power is an initiative to support the ‘Vocal for local’ campaign by GOI. It also is one of its kind of platform that helps local businesses to reach out to women customers only.