Mumbai: Jaro Education, one of India’s leading publicly listed edtech companies, has unveiled its latest brand campaign featuring National Award-winning actor Vikrant Massey. The new ad film celebrates ambition, perseverance, and the power of lifelong learning — urging India’s youth and professionals to continuously upskill and invest in higher education to stay competitive in today’s evolving career landscape.
The campaign opens with a strong message: success is not determined by where one starts, but by the determination to keep learning and improving at every stage of life. Reflecting the aspirations and challenges faced by modern professionals, the film captures how individuals can stay relevant by adapting, growing, and upgrading their skills in a fast-changing world of work.
With Vikrant Massey’s heartfelt performance and relatable portrayal, the film resonates deeply with working professionals who strive to balance ambition and growth. His sincerity and authenticity made him an ideal choice for the campaign, embodying the resilience and self-belief that define today’s Indian workforce.
Speaking about the campaign, Ranjita Raman, CEO of Jaro Education, said,“When we were planning this ad film, Vikrant was the very first name that came to our mind. He is very selective about what he does and promotes, and his choices always carry meaning. His recent film ‘12th Fail’ inspired millions with its message to never give up and to keep growing. That perfectly aligns with Jaro’s mission to be a trusted career partner that helps individuals rise higher through continuous learning.”
Adding to this, Dr. Sanjay Salunkhe, Founder of Jaro Education, explained the campaign’s broader purpose, “Through this campaign, we wanted to reach out to every professional who is working hard to move forward in life. The idea was to show that learning and progress are not linear; they come through resilience, curiosity, and self-belief. Vikrant embodies that journey beautifully, making the message truly resonate with India’s young workforce.”
The emotional depth of the film is further highlighted through testimonials from learners who relate personally to its message. Tarun Khokhar, a former Jaro Education learner, shared,“This film felt like my own story — the uncertainty, the ambition, the desire to grow. It’s rare to see an ad that captures the reality of our professional lives so closely. It leaves you reflecting on your own journey and inspires you to keep learning and evolving.”
The campaign reinforces Jaro Education’s long-standing belief that learning is not a one-time milestone but a lifelong journey. By emphasizing the importance of staying curious and future-ready, the company seeks to empower individuals to take charge of their personal and professional growth.
Watch the ad film :
