Mumbai: JBCN Education has appointed Mumbai-based communications agency The Other Circle (TOC) to lead its public relations and strategic communications mandate, marking a new phase of growth for the progressive K–12 institution.
The partnership is aimed at strengthening JBCN Education’s brand narrative as it continues to champion conversations around progressive education in India. Known for its EduCreative learning philosophy, the institution combines academic rigour with experiential learning, creativity, and values-driven development to nurture well-rounded learners.
Under the mandate, The Other Circle will drive JBCN Education’s communications strategy through educator-led thought leadership, media engagement, and storytelling initiatives. The collaboration will focus on building deeper engagement with parents, educators, and the broader academic ecosystem while shaping discourse around meaningful and future-ready learning.
Nikhil Sharma, Senior Vice President, Marketing, JBCN Education said, “Every institution has a unique narrative, one filled with innovative learning, passionate faculty, and the next generation of Changemakers. The Other Circle’s strategic approach and deep familiarity with the education sector make them the right partner to strengthen our brand presence and forge meaningful connections with audiences who share our vision.”
Aakanksha Gupta, Co-founder & CEO, The Other Circle Group of Companies, added, “The best communications work happens when the story is already true — you just have to find the right way to tell it. JBCN Education represents a powerful shift in how learning is imagined and delivered in India, and that story is rich: a philosophy that’s lived in the classroom, educators who believe in it, and outcomes that speak for themselves. Our role is to bring that into the wider public conversation in a way that is credible, sustained, and genuinely useful to the people it reaches.”
Over the years, JBCN Education has built a strong reputation for fostering curiosity, collaboration, and innovation among students. With this partnership, the institution aims to further amplify its voice in the evolving education landscape, aligning with global trends where schools increasingly play a role in shaping conversations around learning, growth, and future readiness.
