Jigsaw Brand Consultants has announced its collaboration with Good Choice Pvt. Ltd. to launch a new snack brand, Krunchillo.
The Krunchillo portfolio includes a range of (varieties) such as beetroot, sweet potato, onion rings, jackfruit, lotus roots, and chickpea. The brand stated that all te ingredients are locally sourced, ensuring the freshest quality product. The brand is also moving away from traditional baked chips which are low on taste, and incorporating ‘chatpata flavors’ such as panipuri masala, BBQ, and rock salt to provide a unique and exciting snacking experience.
“We are thrilled to be collaborating with Good Choice to launch the Krunchillo brand,” says Rutu Mody-Kamdar, Founder of Jigsaw Brand Consultants. “We believe that the combination of vacuum frying technology, locally sourced ingredients, and unique flavors will make Krunchillo a standout brand in the snack aisle. We look forward to seeing Krunchillo become a household name in the coming months and years with a high brand recall and customer loyalty,” he added.
“We want our brand to be remembered for being revolutionary. Our consumers should feel “Kuch naya try kiya hai aur maza aa gaya,” says Yash Bhakkad, Founder Director, Good Choice Foods.
