Mankind Pharma’s PregaNews has announced partnership with Jigsaw Brand Consultants to create extension brands for its Portfolio. This will include the strategic direction for the brand architecture, identity and packaging for the new brands.
“We are very happy to partner with PregaNews for these new and exciting innovations in this category. We are bringing in our deep consumer insight skills that are being translated to identity and packaging design for this portfolio”, says RutuMody Kamdar, Founder, Jigsaw Brand Consultants.
“The team at Jigsaw Brand Consultants brings with them an ocean of experience in this space. They understand the consumer as well as the science of design and communication: especially one that is as intimate as ours. I am delighted to have found partners in them and look forward to the value they bring to the PregaNews table” said Joy Chatterjee, General Manager, Sales & Marketing, Mankind Pharma.
