Mumbai: Jindal Stainless has announced Ranveer Singh as its first-ever brand ambassador, marking a significant milestone in the company’s brand outreach and consumer engagement strategy.
This is the first time the company has onboarded a celebrity ambassador, as it looks to strengthen its connection with consumers and expand awareness around stainless steel’s role in India’s growth story. Singh will front integrated campaigns across television, digital, and social media platforms, highlighting the material’s versatility and reliability.
Commenting on the announcement, Abhyuday Jindal, Managing Director, Jindal Stainless, said, “Ranveer Singh represents not only the present but also the future of Indian cinema, deeply committed to the work behind performance. As Jindal Stainless embarks on its next phase of growth, his dynamic personality and strong connect with audiences make him a fitting partner, to help bring the versatility of stainless steel closer to people across the country.”
Speaking about the association, Ranveer Singh said, “For many of us growing up in India, stainless steel has always been a familiar part of everyday life. It carries a sense of reliability and a distinctly Indian spirit. What makes this association special for me is that it represents values of trust, and authenticity I truly relate to. I’m excited to be associated with Jindal Stainless and look forward to taking the brand’s story to audiences across the country.”
Adding further perspective on the collaboration, Vijay Sharma, Director – Corporate Affairs, Jindal Stainless, said, “Through our association with Ranveer Singh, our first-ever brand ambassador, we aim to strengthen the awareness around stainless steel and its role in nation building. His wide appeal and strong connect with audiences will help us engage with a broader set of consumers and bring the story of stainless steel closer to everyday conversations.”
Stainless steel continues to play a critical role across key sectors in India, from infrastructure and mobility solutions such as Vande Bharat sleeper trains to strategic initiatives in defence and aerospace, including projects like BrahMos and Chandrayaan-3. Through this partnership, Jindal Stainless aims to spotlight the material’s contribution to India’s development while building stronger consumer relevance through storytelling and outreach
