Mumbai: JioCinema wrapped up the TATA IPL 2024 season triumphantly with a record 2,600 Crore views, marking a 53% increase from 2023. The platform also recorded 35,000 Crore minutes of watch-time in their second season.
After a successful opening night, JioCinema’s viewership increased by 38% to over 62 Crores. The Connected TV audience also grew significantly, with enhancements such as 12 language feeds, 4K viewing, multi-cam setups, and immersive AR/VR experiences boosting average viewing time to 75 minutes, up from 60 minutes in the previous season.
JioCinema’s opening day of TATA IPL 2024 saw a surge with 11.3 Crore viewers, a 51% rise from TATA IPL 2023. The platform hit 59 Crore video views and 660 Crore minutes watch-time as they embraced the second digital season.
“We conclude the TATA IPL 2024 with a promise to continue to redefine the way sports is consumed in India. The growth we are seeing year-on-year assures us that our viewer-centric presentation is engaged with and appreciated. We would also like to thank our partners, sponsors, and stakeholders who have shared our vision as we remain on course to make JioCinema the most sought-after platform,” said a Viacom18 Spokesperson.
JioCinema elevated the opening match presentation this season with six top consumer brands showcasing their TATA IPL campaigns during the first six overs under JioCinema Brand Spotlight. By the season’s end, JioCinema amassed a record 28 sponsors and over 1400 advertisers.
JioCinema will continue to offer top sports content with the Olympics Paris 2024. Viewers can expect an upgraded Olympics viewing experience with thousands of live and on-demand hours. Viacom18’s Paris 2024 coverage will include must-watch events for India fans, Indian athletes to watch, historic Olympic performances, potential Indian landmarks, and more.
