JioCinema – the OTT streaming service owned by Viacom18 is planning to launch an ad-lite subscription model, according to sources close to Medianews4u.
The social media post on JioCinema’s account read, “Change is constant, but your plan doesn’t have to be. A new plan is coming on April 25th.”
Change is constant, but your plan doesn't have to be 😉
A new plan. Coming April 25th.#JioCinema pic.twitter.com/aJ4FtsBl7J
— JioCinema (@JioCinema) April 21, 2024
Presently JioCinema is offering a Premium plan under paid subscription. At the time of launch, the subscription used to cost Rs 999 per year. However, the company has subsequently changed the yearly subscription to a monthly subscription model and it costs Rs 99 per month.
The new ad-lite subscription plan is expected to differ from the existing plan with a pocket friendly approach targeted towards consumers who want to go ad-lite affordably.
