Kolkata: hoichoi, the global OTT leader for Bengali Content comes together with JioSaavn, South Asia’s largest music and audio streaming service, to provide their users with a special OTT bundle. The latest partnership underscores hoichoi’s aim to entertain audience in their native language and JioSaavn’s commitment to providing a superlative streaming experience to users in regional markets with the most relevant content offerings.
The annual bundle will give users access to JioSaavn’s high-quality audio streaming catalogue, as well as access to premium regional entertainment content – from popular Bengali movies to original shows – on the hoichoi platform.
Both OTT services will be available in a bundle deal at a 30% discount for 12 months, allowing users to stream music from 80+ million tracks and access over 2,000 hours of movies comprising of World Premieres and Classics, exclusive original series, films, docu-series and more.
The association will drive organic subscription growth for both platforms while adding value to their end-users by offering a deeper, more differentiated range of streaming content, making it a win- win proposition for all stakeholders.
This partnership is also a notable development in the market. In the recent past hoichoi has attracted nation-level brands looking to tap deeper into regional Bangla-dominated markets and vernacular consumers while regional brands, on the other hand, have been partnering with JioSaavn to make hoichoi accessible and reach out to a wider audience base.
Talking about the partnership between hoichoi and JioSaavn, Vishnu Mohta, Co-Founder– hoichoi, said, “At hoichoi, we have always been passionate about widening our user base and enthusiastic about presenting our existing users with differentiated content in collaboration with brands that aim alike. I believe this partnership with JioSaavn has the ability to generate mutually desired engagement and growth. With this strategic brand integration, we plan to present the audience with the attractive package to our extensive library of new and existing series along with the vast audio catalogue of JioSaavn.”
