Mumbai: JioStar, through its studio arm Star Studio18, continues to strengthen its position as a leader in entertainment marketing and localization with its latest collaboration — onboarding Shraddha Kapoor as the Hindi voice of Judy Hopps, the spirited police officer in Disney’s highly anticipated sequel, Zootopia 2.
Building on a proven record of star-led campaigns that have successfully resonated with Indian audiences, JioStar once again demonstrates its ability to localize global stories in ways that feel authentic, emotional, and culturally relevant. The move underscores JioStar’s growing influence in connecting international entertainment properties with India’s diverse and passionate movie-going audience.
From strategic partnerships that blend entertainment and emotion to campaigns that elevate Indian voices in global franchises, JioStar’s marketing approach has consistently reflected a deep understanding of what engages the Indian consumer.
This latest collaboration reinforces that same philosophy — championing local connection and cultural resonance. By aligning a beloved international franchise with a homegrown star known for her energy, charm, and mass appeal, JioStar continues to bridge the gap between Hollywood storytelling and Indian sentiment.
Speaking on the association, Shraddha Kapoor shared, “Judy Hopps is a character I deeply relate with, and I can totally say she is a version of me! She is full of heart, courage and never gives up, no matter how tough things get. Bringing her to life in Hindi has been such a joyful experience. I am absolutely thrilled to be a part of Zootopia 2 and can’t wait for audiences to witness this exciting new collaboration.”
A JioStar Spokesperson added, “At the heart of our storytelling lies the endeavour to amplify the affinity of global brands to wider audiences. Our effort is to ensure we reach every household in the language they speak through talent they love and relate to. Zootopia struck a strong emotional chord with Indian audiences for its heartfelt storytelling and unforgettable characters. With Zootopia 2, we want to take that legacy forward and having Shraddha Kapoor on board as the Hindi voice of Judy Hopps further deepens our engagement with fans across India.”
As part of the campaign, JioStar also unveiled a special video unit that captures Shraddha Kapoor fully embodying Judy Hopps’ personality — her energy, perseverance, and warmth — underscoring that the casting choice extends far beyond just finding a voice.
Zootopia 2 is set to release in Indian theatres on November 28th, in English, Hindi, Tamil, and Telugu, marking another milestone in JioStar’s mission to make global stories accessible, relatable, and celebrated across India’s linguistic and cultural landscape.
