Mumbai: In a strategic partnership aimed at reaching and resonating with kids, Sitaare Zameen Par, one of the most anticipated Bollywood releases of the year has teamed up with JioStar Kids’ Network, home to powerhouse kids’ channels Nick, Sonic, Disney Channel and Hungama. As the Kids Channel Partners for the film, this collaboration offers the movie an opportunity to connect with kids & families through one of India’s most trusted and beloved destinations for kids’ content.
This leading kids’ cluster, known for identifying content white spaces and building iconic characters, brings its expertise in engagement and storytelling to this campaign.
At the heart of the campaign is a once in a lifetime opportunity for kids to win a memorable meet-and-greet with Aamir Khan! This campaign is being promoted on the JioStar Kids’ Network with a week-long on-air contest, featuring a special promo with Aamir Khan alongside the iconic toons from the network.
This partnership blends the magic of cinema with the influence of JioStar toons, offering a real-world experience that not only attracts young audiences but also deepens brand love and engagement in ways that go beyond the screen.
Catch Sitaare Zameen Par in theatres near you on 20th June
-Based on Press Release
