Mumbai: Pushpa 2: The Rule, India’s record-breaking blockbuster, makes its grand TV debut on JioStar Network on April 13 and 14. The much-anticipated premiere will air across Star Maa, Asianet, Colors Kannada, and Star Vijay, bringing the action-packed spectacle to millions of homes.
To amplify the excitement, JioStar has launched “The Pushpa 2 Experience”, a high-energy promotional celebration running until April 13, 2025. Designed to engage fans like never before, the campaign will deliver exclusive behind-the-scenes content, star interviews, and interactive viewer experiences leading up to the premiere.
Krishnan Kutty, Head of Cluster, Entertainment (South), JioStar, expressed his enthusiasm for the film’s television debut, “We are committed to delivering the biggest and best entertainment experiences to our audiences and look forward to bringing the excitement of Pushpa 2: The Rule to our viewers’ living rooms. The television premiere of Pushpa 2: The Rule is more than just an event—it’s a nationwide celebration of a film that has redefined Indian cinema. Our extensive promotional campaign is an opportunity for viewers to not only watch the film but truly immerse themselves in the world of Pushpa.”
The Pushpa 2 frenzy will extend beyond the premiere with an immersive fan experience, featuring:
Exclusive insights from the cast and crew
A weeklong movie marathon showcasing superstar Allu Arjun’s biggest hits
Special integrations in prime-time shows, including Kiraak Boys Khiladi Girls, Aadivaaram with Star Maa Parivaaram, Maja Talkies, Star Singer, and more
Having shattered box office records with over ₹1,800 crores in global earnings, Pushpa 2: The Rule has established itself as one of Indian cinema’s biggest blockbusters. Produced by Mythri Movie Makers, the film captivated audiences in theatres and is now set to enthral millions on television.
With unparalleled promotions, thrilling content, and interactive contests, The Pushpa 2 Experience is set to be a landmark television celebration.
