Mumbai: Page Industries Ltd., the exclusive licensee of JOCKEY International Inc. (USA), has unveiled its latest athleisure campaign for the season — ‘Take It Outside’. The new campaign spotlights Jockey’s premium winter collection for men and women, encouraging consumers to step outdoors in all-day comfort and contemporary style.
Built on Jockey’s long-standing promise of comfort and quality, ‘Take It Outside’ expands the brand’s appeal into seasonally relevant outerwear, designed for consumers whose lifestyles blend home, work, and movement seamlessly. The collection delivers effortless wearability, pairing relaxed silhouettes with functional details to offer style that never compromises on comfort.
Crafted for cold mornings, coffee runs, travel days, and everything in between, the new winter range is warm without bulk and versatile enough for easy layering. Each piece is engineered for natural movement, featuring modern fabrics and thoughtful design elements that elevate everyday dressing.
“Comfort has always been central to Jockey, but the way people experience comfort has changed. It is no longer confined to being at home. With ‘Take It Outside,’ we have created a collection that feels as natural on a relaxed morning indoors as it does when you step out to meet friends or travel. It’s made to be lived in, easy to wear & easy to move in, while staying true to the comfort that defines Jockey,” said Nihal Rajan, Chief Marketing Officer, Jockey India. “The campaign reflects how the brand is evolving with changing lifestyle of today’s generation. People want clothing that transitions with them through the day, without effort or overstatement. This collection answers that. It is refined, functional and made for everyday moments.”
As Jockey continues strengthening its identity as a modern lifestyle brand, it remains rooted in individuality, ease, and its legacy of trusted quality. The new campaign captures the brand’s premium yet accessible ethos — redefining comfort for today’s consumers, both indoors and out.
