Pune: Aprilia India has unveiled the third installment of its highly anticipated digital ad campaign featuring brand ambassador John Abraham. Titled ‘Thrill’, the latest film captures the raw excitement and adrenaline rush that comes with riding the Aprilia RS457, reinforcing the brand’s reputation for high-performance motorcycling.
Following the resounding success of the first two films, ‘Fun’ and ‘Lust’, which engaged over 76.6 million users and led to a 100% surge in Aprilia India’s website traffic, ‘Thrill’ delves deeper into the emotional core of riding, highlighting the deep connection between riders and their machines.
Directed by the renowned Nigel Simpkiss, the fast-paced, cinematic visuals in ‘Thrill’ encapsulate the pure joy of speed, precision handling, and the exhilaration of leaning into tight corners. John Abraham’s real-life passion for riding is evident in every frame, as he pushes the RS457 to its limits, showcasing its MotoGP-inspired performance and flawless engineering.
John Abraham, sharing his excitement about the campaign, stated: “The film’s narrative is woven around the concept of thrill, highlighting the Aprilia RS457’s exceptional performance, handling, and style, and the sense of excitement and adventure that comes with riding it. This segment was truly one of the best racing bike shoots I have done in recent years, and I can’t wait for fellow riders and the community to see it.”
The four-part ad film series is designed to go beyond traditional motorcycle advertising, fostering an emotional connection with Aprilia’s passionate rider community.
Diego Graffi, Chairman and MD, Piaggio Vehicles Pvt Ltd, commented on the campaign’s success, “The Aprilia RS457 has proven over the year to be the absolute BEST in its segment. The ad films we have released so far with the RS457 have been clutter-breaking and deeply resonate with the rider community. The new ad film ‘Thrill’ showcases the very reason a biker falls in love with his bike, and John has done an incredible job to bring it out so beautifully on screen.”
Adding to this, Apoorva Saigal, AVP – Corporate Communication and 2W Marketing, Piaggio Vehicles, stated, “By showcasing the ‘Thrill’ of riding the Aprilia RS457, we hope to inspire riders to safely and responsibly push their limits, explore new horizons, and experience the rush of adrenaline that comes with riding one of the most powerful and capable bikes in its class. Our first two ad films of this series, ‘Fun’ and ‘Lust,’ have been very well received, and I am sure that ‘Thrill’ will be the most exciting segment so far.”
With the release of ‘Thrill’, Aprilia India continues to solidify its position as a leader in the performance motorcycle segment, offering riders not just a machine, but an emotionally immersive experience. The Aprilia RS457, with its cutting-edge technology and MotoGP DNA, remains a dream machine for speed enthusiasts.
