JSW Group announced Olympic and World champion Neeraj Chopra as its official brand ambassador. This partnership demonstrates JSW’s dedication to supporting Indian athletes and includes an association with all JSW businesses like steel, cement, paints and others.
Chopra recently became the first Indian to win a Gold at the World Athletics Championships, bagging the feat in Budapest. He has now won every major medal there is to win in his sport. JSW Sports, the sporting arm of the JSW Group, has a holistic approach to athlete development as well as ensuring their commercial success.
Parth Jindal, Founder of JSW Sports, said, “We continue to believe in Neeraj’s extraordinary capabilities, not only as an athlete but also as a beacon of inspiration. His journey resonates with our ethos of pushing boundaries and redefining limits. We are happy to add another significant dimension to our relationship with him.”
Neeraj Chopra, World Athletics and Olympic champion, added, “I’ve been a part of the JSW family for a few years now, and the relationship we have shared has been special. It is an honour to now be named brand ambassador for the Group and its companies. The manner in which JSW has supported Indian sport and us athletes is truly remarkable and the work they have done in this field is an example. I am grateful and proud to represent all that they do in nation building.”
JSW Group has a deep-rooted belief in the transformative power of sports as a unique marketing platform and has applied this model across its body of work with Delhi Capitals, Bengaluru FC, and Haryana Steelers. In addition to this, the group supports the Indian Olympic Association (IOA).
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