Gurugram: JSW MG Motor India has launched its distinctive electric vehicle awareness campaign, ‘EV Sahi Hai’, aimed at dispelling myths, building public confidence, and accelerating the adoption of electric mobility in India. The initiative focuses on highlighting the benefits of EV ownership, including cost savings, environmental impact reduction, and improved charging infrastructure that helps address range anxiety.
Structured in two phases, the campaign begins with a consumer-led segment featuring a series of 10 films promoted digitally and on television. These films showcase real customers sharing their authentic EV ownership experiences and reaffirming their decision to switch to electric mobility, each ending with the powerful statement, ‘EV Sahi Hai’. The teaser and customer testimonial films can be viewed at EV Sahi Hai.
The second phase, launching at the end of August 2025, is celebrity-led and will bring creative storytelling to the forefront. Popular actors Varun Sharma and Pulkit Samrat, known for their roles in Fukrey, will lead this phase, creatively communicating the benefits of EVs in the Indian context. Drawing inspiration from AMFI’s successful ‘Mutual Fund Sahi Hai’ campaign, ‘EV Sahi Hai’ aims to similarly spark large-scale behavioural change—this time, towards electric mobility.
To further support consumer education, the automaker is also introducing a dedicated website – www.evsahihai.com – going live on August 9, 2025. The platform will serve as a comprehensive EV knowledge hub, especially for first-time buyers.
“JSW MG Motor India is among the first movers into the EV segment and has been at the forefront of creating a conducive ecosystem through innovative disruptions. Since then, we have traversed a long journey and now intend to proactively communicate the positive stories of EV ownership in India through the unique ‘EV Sahi Hai’ campaign. This campaign highlights how the EV revolution boosted savings, reduced environmental impact, enhanced affordability, and delivered a superior driving experience. We are confident that this campaign will be a catalyst for expanding EV volumes and accelerating widespread adoption,” said Udit Malhotra, Head of Marketing, JSW MG Motor India.
Amit Nandwani, National Creative Director, Cheil X, added, “While most people agree that EV is the future, there are many misconceptions that stop them from buying one. The need of the hour is to remove these perception barriers so that more and more people can switch to EVs. We believe there can be no stronger voice than that of real, satisfied customers to give a persuasive push to the fence-sitters. So, we decided to create a campaign that brings together unique experiences of EV owners from across India. We hope their stories will connect strongly with the viewers, and reassure them about EV being the right choice.”
JSW MG Motor India currently holds a 35% market share in the EV segment, backed by a diverse product portfolio. Collectively, MG EVs have clocked approximately 1,464 million kilometres on Indian roads, preventing an estimated 233,704 tons of CO₂ emissions. The company remains committed to leading the NEV segment with plans to introduce more clean mobility solutions in the near future.
Link – EV Sahi Hai
