Gurgaon: JSW MG Motor India has unveiled an exciting new campaign for India’s first Intelligent CUV, the MG Windsor, in partnership with Cheil X. Titled ‘Live Business Class,’ the campaign redefines luxury and comfort in travel by drawing a parallel between the driving experience of the MG Windsor and traveling in business class on an airplane. It emphasizes comfort, premiumness, and elegance, making luxury travel accessible to Indian consumers.
The campaign film introduces the MG Windsor as an aspirational experience, seamlessly integrating the luxury of business-class travel into everyday journeys. Launching with a series of eight feature-led films, the campaign centers around a family of four—a mother, father, their 8-year-old daughter, and a grandfather—embarking on enriching adventures enhanced by the vehicle’s innovative features. These include the Infinity View™ Glass Roof, Aero-lounge™ seats with a 135-degree recline, and a 15.6-inch GrandView™ infotainment screen.
This launch follows a two-month teaser phase that built anticipation across digital and social media through influencer content and engaging teaser videos hinting at the arrival of a new class of comfort in the automotive sector.
Commenting on the campaign, Udit Malhotra, Head of Marketing at JSW MG Motor India, stated, “The ‘Live Business Class’ campaign is all about redefining premium travel. Our goal is to connect with consumers who aspire to elevate their driving experience, much like traveling in business class on an airplane. With the MG Windsor, we aim to bring a world-class experience to Indian roads that combines luxury, innovation, and sustainability. The MG Windsor is not just a car; it’s a lifestyle choice for those who appreciate indulgence in every aspect of their travel. This campaign reflects our vision for the future of travel, where comfort, premiumness, and technology come together seamlessly.”
Amit Nandwani, National Creative Director at Cheil X – Delhi, added, “The concept of ‘Live Business Class’ is powerful and clear, delivering the promise of unparalleled luxury on the road. The campaign’s visual narrative transitions effortlessly from an airplane cabin to the inside of the MG Windsor EV, evoking a sense of superior comfort. This elegantly simple idea has been crafted to resonate across multiple campaign touchpoints, reshaping automotive advertising in India.”
The MG Windsor boasts a range of industry-first features designed to enhance both comfort and technology. Its first-in-segment Aero Lounge seats provide unmatched relaxation with a 135° recline capability, while the 604-liter boot space offers ample room for luggage. Additionally, the vehicle is equipped with an IP67-certified 38kWh battery, ensuring durability and safety. It includes four driving modes—Eco+, Eco, Normal, and Sport—catering to various driving preferences.
Smart connectivity and in-car technology reach new heights with the MG-Jio Innovative Connectivity Platform (ICP), offering advanced features like Home-to-Car functionality and over 100 AI-powered voice commands. Drivers can control essential functions and access infotainment using simple voice commands in multiple Indian languages, enhancing usability. The 15.6-inch Grandview Touch Display integrates intuitive navigation and entertainment options with the vehicle’s smart systems. With over 80 connected features, including real-time navigation, remote vehicle control, and safety alerts, the MG Windsor promises a cutting-edge, intelligent driving experience.
Ex-Showroom Prices of the MG Windsor:
Variant Price (INR)
Excite 13,49,800
Exclusive 14,49,800
Essence 15,49,800
