New Delhi: Kajaria Ceramics Ltd. has launched its latest integrated campaign, ‘Log Toh Poochenge Hi’, featuring Ranveer Singh and Rashmika Mandanna, as it sharpens its focus on premium home solutions and design-led consumer engagement.
The new television commercial, already generating strong traction, is built on the insight that thoughtfully designed homes naturally draw admiration and curiosity. Through a slice-of-life narrative, the film showcases the brand’s tiles and Kerovit bathware as subtle yet impactful elements that elevate everyday living spaces.
Set against a picturesque hillside home, the campaign features Ranveer Singh and Rashmika Mandanna as an Army couple hosting a senior Brigadier and his wife. The film weaves in moments of appreciation across various spaces—from outdoor pathways and living areas to kitchen finishes and bath fittings—highlighting Kajaria’s design and product excellence.
Blending warmth, relatability and understated humour, the TVC culminates in the message that when consumers choose Kajaria Tiles and Kerovit bathware, appreciation is inevitable — because “Log Toh Poochenge Hi.”
The campaign aligns with Kajaria’s broader strategy of leveraging celebrity-led storytelling combined with consumer insights to drive aspiration, brand recall and credibility in India’s evolving housing market. By integrating both tiles and bathware into a single narrative, the brand reinforces its positioning as a comprehensive premium home solutions provider.
Commenting on the association, Chetan Kajaria, Vice Chairman at Kajaria Ceramics Ltd. Said, “At Kajaria, we are constantly evolving to stay aligned with the aspirations of modern Indian consumers. Bringing Rashmika Mandanna on board alongside Ranveer Singh reflects our commitment to building a strong cultural connect with homeowners across regions, We look forward to leveraging this powerful partnership to further strengthen our engagement with customers and inspire beautiful living spaces across the country.”
Commenting on the campaign, Rishi Kajaria, Managing Director at Kajaria Ceramics Ltd. Said, “With ‘Log Toh Poochenge Hi,’ our objective is to elevate the brand conversation towards emotion and brand ownership while showcasing modern design and uncompromised quality. Today’s consumers see their homes as an expression of identity, and Kajaria’s tiles and Kerovit bathware play a central role in enabling that aspiration. Bringing Indian cinema’s force Ranveer Singh and Rashmika Mandanna together in a relatable, story-led narrative allows us to strengthen Kajaria’s positioning as a complete premium home solutions brand while expanding our reach across every corner of the country, especially in the southern markets.”
Ranveer Singh added, “What I love about this campaign is how relatable the insight is — when you build a home with care and great design, it naturally becomes special. The film showcases that pride in a very fun, slice-of-life way. Shooting this with Rashmika was great, and I think audiences will really enjoy how the campaign put smiles on faces.”
Rashmika Mandanna said: “This phase of life makes the idea of ‘home’ feel even more special to me, which is why this film felt very close to my heart. It beautifully captures how a home isn’t just about how it looks, but how it reflects your journey and the life you’re building together. The story has a lovely warmth to it, and shooting it with Ranveer brought such fun and easy chemistry that I think audiences will truly feel on screen.”
The campaign is being rolled out across television and digital platforms, supported by outdoor, print and cinema activations. With this push, Kajaria aims to further strengthen its premium brand salience while driving cross-category adoption as part of its integrated home solutions strategy.
