Kalyan Jewellers, one of India’s most trusted and leading jewellery brands, has launched its digital Muhurat campaign. The new campaign ad featuring regional brand ambassador, Kinjal Rajpriya highlights the wide range of Gujarati bridal jewellery pieces from the company’s Muhurat Collection. The 40-second ad beautifully showcases the various emotions a bride goes through while getting ready for the wedding festivities, from the feeling of excitement and joy on stepping into life’s next phase, to a fair share of nervousness and fear at the thought of leaving home.
Talking about the newly launched campaign, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “India is a vast country with different customs and traditions practiced even within the same state, yet there is something that unites the diversity of traditions that India holds – the ‘Muhurat’ or the auspicious time for the celebration. Weddings are a deep-rooted element of our society and at Kalyan Jewellers, we aim to embrace the importance of every ‘Muhurat’, and our wedding jewellery collection has a wide range of jewellery designs, which will cater to every bride from every part of India.”
From the Punjabi Kundan and the Rajputi Polki to the Bengali Sita Haar and Nolak; from Gujarati must-haves like the Rani Haar, Bangdi and Kundan to the Tamil Nadu favourites such as Nagas, Haaram and Kasu maalai, Muhurat is a destination for any bride embarking on the journey of matrimony. Handcrafted by traditional artisans, the beauty of these piece lies in its exclusivity, as these handmade beauties can never be fully replicated. Vibrant kundans and gemstones, vintage motifs as well as antique designs and so much more merge strikingly with unmatched karigari to bring the bride this gorgeous line of handcrafted.
Kalyan Jewellers has also announced its wedding season offers, which include up to 25% cashback on VA for gold jewellery, with VA starting as low as Rs 199/-.On diamond jewellery up to 25% cashback and on precious stone/uncut jewellery up to 20% cashback will be applicable on stone charges. Customers can also avail gold rate protection by paying 10% advance on their intended purchase value. These offers are valid until 30th November, 2021 at Kalyan Jewellers showrooms across India.
Wedding shoppers can also avail the benefits of dedicated Muhurat floors across flagship showrooms as well as Muhurat-only showrooms that exclusively offer wedding jewellery for a luxurious, personalised and elite shopping experience.
