MovieMax, a fast-expanding multiplex chain which is part of the Kanakia Group, launches in Bikaner, Rajasthan with promise of maximizing entertainment. In its new avatar, Kanakia Group aims to acquire more screens pan-India and consolidate its position with premium viewing experience.
The platform’s statement read, “With the rebranding of the two-screen Cinemagic Cinema as Cinemagic MovieMax, cinegoers in Bikaner can look forward to enjoying a premium viewing experience with upgraded technology and an array of economically priced food and beverage options.”
“Moviemax cinemas’ goal is to target a diverse audience, providing them with a varied selection of content and more food options, improved screen count and better ticket pricing, premium comfort along with Dolby Sound and 3D technology in an effort to maximize entertainment. We have a long history in the theatre business and are looking to boost our consumer-oriented brand identity,” added the statement
