In an attempt to reinforce the importance of strength and resilience, KEI Wires & Cables speaks to the youth of the nation through its new commercial. Conceptualised by Django Digital, the film throws light on instances where every character is determined to work towards their goal, despite facing numerous tensions.
Through this campaign, the brand aims to connect with the younger generation and urges them to not lose sight of their goals.
While launching the campaign, Anil Gupta, Chairman and MD of KEI Wires & Cables said, “After successfully serving clients in India and exporting to more than 60 countries worldwide, we’ve laid a strong foundation amongst our stakeholders. However, with this campaign our focus is to build a deeper relationship with the end consumers, especially the nation’s youth who’re the leaders of tomorrow. It is important for them to know that we’re standing strong to support their dreams while they strive to fulfill their goals.”
Watch the film here:
