January 22, 2023: This strategic roadblock was extended across all India Today Group channels – India Today TV, GNT and AajTak HD along with Aaj Tak connected devices feed. Covering the main muhurat for Pran Pratishtha of Ram Lalla in the Ayodhya Ram Temple on January 22, Kent RO System had a 2- minute-long exclusive branding through a massive roadblock across all the assets of Aaj Tak, including digital.
The 84-second muhurat began at 12:29:08 hrs and ended at 12:30:32 hrs which was termed as a divine design by astrologers. The massive roadblock for an undisclosed amount has changed the way the news channels sell their inventories. “Kent RO’s exclusive branding during pivotal moments has redefined the landscape of LIVE event coverage, strategically leveraging Aaj Tak’s reach and viewership for an unforgettable spectacle,” the channel said in a statement.
This strategic roadblock was extended across all India Today Group channels – India Today TV, GNT and AajTak HD along with Aaj Tak connected devices feed. Speaking on the significant milestone in media planning innovation, Rahul Shaw, CEO, TVTN, said, “Our partnership with Kent RO aligns seamlessly with Aaj Tak’s commitment for unparalleled mileage. This collaboration went beyond traditional bounds, ensuring extensive reach and engagement, breaking new ground in media planning strategies.” “Kent RO stands for “Purity” and the Ram Mandir Pran Pratishta ceremony has been the “most auspicious moment” for the brand to be associated with. We are truly happy to be a part of this momentous occasion,” said Mahesh Gupta, CMD Kent RO.
“We view this as the “most emotional experience” for Indian consumers and for Kent to create a deeper connection with the entire nation,” said Arshad Shawl, founder of Alliance Advertising, the media agency.
Additionally, Aaj Tak continued to build on the massive breakthrough achieved during the counting day of the assembly elections in four states where it sold above 1,100 L-bands on its live feeds on digital streams.
