Trivandrum: Kerala Tourism has been a pioneer in tourism marketing and advertising in India and has emerged as India’s Tourism Superbrand. Kerala Tourism is readying itself for the next leap in tourism and is looking for well established, professional agencies to partner with it in its various marketing and promotional activities.
Kerala Tourism requires Agencies with domain expertise, creative competency and skilled manpower to handle the various aspects of tourism branding and advertising ranging from research to marketing strategies to creative development to social media management.
The invitations for empanelment are invited under three different categories:
Category 1 – GLOBAL BRANDING AND PROMOTION AGENCY: The Branding and Promotion Agency will be the lead Agency responsible for Kerala Tourism’s Brand Image, Creative Platform/interpretations in different media/markets and trade relations in international markets.
Category 2 – NATIONAL TRADE MARKETING AGENCY: The National Trade Marketing Agency will be responsible for managing tourism trade relations and reach out with the trade in markets within India. The Agency will have to develop Plans for Kerala Tourism’s participation in Domestic Tourism Trade Fairs and National Trade B2B meets based on Market Studies to ensure that Kerala stays as the leading domestic destination in India.
Category 3 – LOCAL EVENTS AND ADVERTISING AGENCY: The Agency will be responsible for handling local events and advertising for the Department’s activities within the state. The Agency will have to design and produce invitation cards, banners and boards and provide logistical support like stage set-up, backdrops etc.
The Pre-qualification criteria for the participation are:
- a) Agency should be a single business entity with a standing of minimum 5 years.
- b) Should have a turnover of minimum Rs. 10 crores from Advertising and Marketing activities for each year for the last 3 financial
- c) Should have at least 3crores worth of billing from one client in one financial year.
- d) Should have at least one national client/brand in the client portfolio
- e) Should have a fully functioning advertising/marketing office with a dedicated team in Kerala. In case, the Agency presently has no office in Kerala, it must set up an office within 30 days and provide a dedicated team in Trivandrum to service the Kerala Tourism account.
The Selection Process will be based on the combined technical and financial evaluation based on the standards and criteria of Kerala Tourism. The last day for the submission of application is 22nd November 2016 and the presentation and briefing and financial bid will be held between 1st to 20th December 2016 and the final results of the bid will be declared on 22nd December.
